British fashion brand Lucy & Yak has reached a new milestone, opening its ninth UK store in Exeter.
- The Exeter branch is the latest addition after locations in cities such as Bristol, Norwich, and Manchester.
- Featuring a soft pink palette, the store stocks the brand’s latest releases and core collections.
- Sustainability efforts are highlighted through recycling and upcycling initiatives at the new store.
- Co-founder Lucy Greenwood expresses excitement in engaging with the Exeter community and expanding creative hubs.
British DTC fashion label Lucy & Yak has opened its ninth UK store in Exeter, showcasing an unwavering commitment to sustainable fashion. This marks another significant step following the brand’s presence in cities like Bristol, Norwich, and Manchester.
The 1,709 sq ft store, situated on Exeter’s High Street, reflects Lucy & Yak’s signature soft pink aesthetic. This new location stocks the brand’s latest product releases along with core collections loved by fans, such as the best-selling dungarees. Each item exemplifies the brand’s ethos of comfort and style.
Customers at the Exeter store benefit from four changing rooms, one of which is specifically designed with enhanced accessibility features. This thoughtful inclusion, coupled with natural linen curtains and wooden furnishings, underlines Lucy & Yak’s dedication to customer comfort and eco-friendly design.
The store is a testament to Lucy & Yak’s sustainable practices, offering a platform for customers to recycle, repair, or upcycle their garments. This aligns with their ongoing Re:Yak buyback scheme, encouraging environmentally conscious shopping habits.
Lucy Greenwood, co-founder of the brand, emphasizes the store’s role as a creative and community hub. She highlights future plans for building upon the Re:Yak scheme and introducing workshops that are accessible online soon. Her familiarity with the region amplifies her enthusiasm for expanding opportunities in the southwest.
The opening of the Exeter store underscores Lucy & Yak’s commitment to sustainable and community-focused retail experiences.
