Brakes, a leading wholesale foodservice supplier, has announced a price freeze.
- The price hold covers 1,850 own-brand products, ensuring stability.
- Items include essential staples and frozen goods, aiding food businesses.
- This initiative aims at providing price certainty amid rising food inflation.
- Other retailers like M&S and Tesco have announced similar measures.
Brakes, a renowned wholesale foodservice provider, has declared a comprehensive price freeze on 1,850 of its own-brand items, effective until October 2023. The decision to maintain stable pricing is intended to deliver much-needed certainty to food businesses amidst escalating food inflation that has made planning challenging for operators.
This price freeze encompasses a selection of essential kitchen staples such as baked beans, tuna chunks, chopped tomatoes, and caster sugar. Additionally, frozen products like hash browns, chips, peas, and chicken chunks are included. By holding prices steady, Brakes aims to support the food industry, offering some predictability during these volatile times.
Paul Nieduszynski, Sysco GB’s Chief Commercial Officer, emphasized, “It’s been difficult for operators to plan with inflation and input costs reaching record highs over the past year, so we’ve taken the decision to hold prices and provide some certainty and peace of mind over the coming months.” This statement echoes the broader sentiment in the industry, as businesses grapple with volatile economic conditions.
In a similar vein, prominent retailers like M&S have extended their price lock guarantees on over 100 customer favorites into the summer. Concurrently, Tesco has also prolonged its price lock on over 1,000 everyday products until July 5, including popular brands such as Yorkshire Tea and Kenco Smooth Instant Coffee. These initiatives reflect a growing trend among large suppliers and retailers to mitigate the impacts of inflation for both operators and consumers alike.
The price freeze by Brakes is a strategic move to offer stability to food businesses amid a challenging economic landscape.
