The collaboration between Pure London x JATC and the Graduate Fashion Foundation is set to elevate emerging designers in the fashion industry.
- Graduate Fashion Week alumni will participate in the Pure London x JATC catwalk and exhibitions, offering a platform for new talents.
- The event will take place at Olympia London from July 14-16, featuring young designers alongside established brands.
- Key figures from the Graduate Fashion Foundation and Pure London x JATC express commitment to nurturing emerging talent.
- Prominent fashion graduates representing universities across the UK will showcase their creations at the event.
In an ambitious initiative, Pure London x JATC has teamed up with the Graduate Fashion Foundation to offer an unparalleled platform for promising designers. This partnership allows graduates to join the prestigious catwalk shows at London’s Olympia, intertwining the new with the established.
Set to occur from July 14 to July 16, the event will spotlight fresh talent from the Graduate Fashion Week alumni. These designers will grace the catwalk, sharing the stage with renowned brands, marking a pivotal moment in their budding careers.
Megan Doyle, Associate Director of the Graduate Fashion Foundation, emphasized the opportunity’s significance, stating, “Having just wrapped up Graduate Fashion Week 2024, these talented emerging designers are on the cusp of launching into the fashion industry and we can’t think of a better platform to kickstart their careers and showcase their creativity, innovation and technical skills.”
Adding her voice, Gloria Sandrucci, Event Director at Pure London x JATC, reaffirmed their role in fostering young talent: “We are dedicated to supporting and nurturing the talent of today’s young designers, innovators, and creatives who will lead the fashion industry in the future.” This sentiment underscores the event’s dedication to forward-thinking creativity and industry leadership.
The event’s roster includes illustrious graduates such as Amelia Perkins from Manchester Metropolitan University and Bridget Calthrop from Nottingham Trent University, who will present their work on the catwalk. Moreover, graduates like Emily Lanham from Arts University Bournemouth and Hannah Bailey from Bath Spa University will exhibit, presenting a diverse array of innovative designs.
Such initiatives not only push creative boundaries but also open doors for emerging designers to integrate into the industry. By aligning with the Graduate Fashion Foundation, Pure London x JATC affirms its commitment to being a pivotal space where creativity meets opportunity.
This collaboration showcases the fashion industry’s commitment to innovation and the future generation of designers.
