Mulberry has announced the appointment of Andrea Baldo as its new CEO, taking over from Thierry Andretta. This leadership transition brings fresh expertise to the British luxury brand known for its sustainability.
- Andrea Baldo previously led Ganni, steering it to B Corp certification and international expansion, including in the US, UK, China, and Australia.
- Baldo’s experience extends to Italian brands Coccinelle and Marni Group, and includes tenures at Diesel, enhancing his credentials for leading Mulberry.
- Starting September 1, 2024, Baldo aims to build upon Mulberry’s strong sustainability focus, ensuring continued growth and innovation.
- Chris Roberts, Mulberry’s chairman, affirms Baldo’s strategic acumen, marking him as the ideal leader for the brand’s next chapter.
Andrea Baldo has been appointed as the new CEO of Mulberry, succeeding Thierry Andretta, who steps down immediately from his role. Baldo will officially join Mulberry’s board on September 1, 2024. This transition marks a significant shift in leadership, with expectations high for the new direction Baldo will bring to the brand.
Andrea Baldo’s tenure at Ganni was marked by impressive achievements. During his time as CEO, he obtained a B Corp certification for the brand, reflecting a commitment to sustainable business practices. Under his leadership, Ganni expanded its retail presence across significant markets, entering the UK and US in 2019, China in 2022, Australia in 2023, and more recently Thailand.
Baldo’s career is further distinguished by his role as CEO and board director at Coccinelle, an Italian leather goods and accessories brand, from 2016 to 2018. Before that, he was a board director at Marni Group from 2013 to 2016 and took on pivotal roles at Diesel, where he spent a decade enhancing the US business as chief operating officer.
This wealth of experience positions Baldo as a strategic asset for Mulberry, particularly in advancing its reputation as a sustainability-focused luxury brand. Baldo expressed his enthusiasm for leading Mulberry, emphasizing the brand’s potential for growth and innovation.
Baldo remarked, “I am thrilled to join Mulberry at such a pivotal moment and to build upon the strong sustainability credentials of this iconic luxury brand.” His appointment is met with optimism from Mulberry’s leadership, including chairman Chris Roberts, who stated, “Andrea’s international fashion brand expertise, creativity, and strategic thinking meant he was absolutely the right person for this role.”
Andrea Baldo’s appointment as CEO heralds a promising new chapter for Mulberry, emphasizing sustainable growth and innovation.
