Represent, a renowned British streetwear brand, is set to unveil its first UK store this autumn in Manchester, marking a significant expansion in its retail journey.
- The 5,419 sq ft store is strategically located at New Cathedral Street, nestled between iconic brands like Canada Goose and Paul Smith.
- Founded by the Heaton brothers in Greater Manchester, Represent draws inspiration from retro Mancunian styles and boasts over 150 global stockists.
- The brand’s Manchester store follows the opening of a Los Angeles location and the signing of a London lease slated for 2025.
- George Heaton highlights the Manchester store as an iconic milestone for Represent, reflecting its ties to the region.
Represent is set to make a remarkable entry into the UK retail scene with its first store opening in Manchester this autumn. This venture represents a pivotal step in the brand’s growth trajectory, cementing its status in the heart of its origin.
Strategically positioned at Unit 2 New Cathedral Street, the new store spans 5,419 sq ft and is flanked by globally recognized brands Canada Goose and Paul Smith. This prime location underscores Represent’s commitment to establishing a strong retail presence in vibrant city centers.
Founded in 2011 by brothers George and Mike Heaton, the brand embodies the spirit of retro Mancunian design, offering a diverse range of streetwear from T-shirts to trainers. With a foundation deeply rooted in Greater Manchester, Represent has grown its influence, now hosting over 150 stockists worldwide, including high-end retailers such as Flannels, Selfridges, and Harrods.
The Manchester store launch follows closely on the heels of Represent’s first physical store opening across the Atlantic in Los Angeles, marking an international expansion of the brand’s retail footprint. Additionally, Represent has secured a significant 10-year lease for a London store on Wardour Street, planned for early 2025, reflecting the brand’s long-term commitment to physical retail.
Expressing enthusiasm about the new Manchester store, George Heaton, creative director and founder, stated, “We are very excited to open our first UK retail store in Manchester, our hometown and base.” Such sentiments emphasize the store’s importance as both a homecoming and a strategic business move.
Steve Gray, from Global Mutual, welcomed the store, noting that Manchester’s New Cathedral Street was increasingly attracting leading international brands, reinforcing Represent’s strategic choice of location.
Represent’s Manchester store illustrates the brand’s strategic expansion and its strong ties to its Greater Manchester origins.
