Pangaia debuts its first UK store on Carnaby Street, London, signaling its expansion into the British market.
- The 1,500 sq ft store emphasizes sustainable and earth-conscious practices through its design.
- Nathalie Longuet, Pangaia’s CEO, expresses excitement over the store’s potential impact.
- The store’s location on Carnaby Street reflects the area’s reputation for innovative brand debuts.
- The launch highlights the area’s curated mix of high-growth brands and world-class experiences.
Pangaia, known for its premium unisex fashion, has chosen London’s iconic Carnaby Street to launch its first standalone UK store. The choice of location is strategic, as Carnaby Street is a cultural hub known for fashion-forward and innovative brand debuts, offering a vibrant and engaging consumer experience.
The store occupies a 1,500 square foot space at 57 Carnaby Street, amidst neighbors like Omnes, Sweaty Betty, and Puma. The interior design features minimalist elements with warm tones and includes a striking live planter filled with evergreens, perennials, and herbs. A large blue sphere installation further accentuates Pangaia’s commitment to sustainability and earth-conscious practices, aligning with the brand’s ethos.
Nathalie Longuet, the CEO of Pangaia, shared her enthusiasm about the opening, stating, “We are excited to open the doors of our very first standalone UK store in the cultural hub of Carnaby Street in London. We hope our customers will enjoy discovering our purpose-driven apparel while reconnecting with nature and finding a sense of calm in the heart of London.” Her comments reflect the brand’s ambition to blend fashion with environmental mindfulness in a bustling urban setting.
Michelle McGrath, executive director at Shaftesbury Capital, which manages the property, described Pangaia as “one of the most interesting and innovation-driven brands globally.” She stated that Pangaia’s flagship UK debut underlines Carnaby Street’s reputation for hosting firsts in world-class experiences and addressing sought-after consumer demographics. The initiative illustrates Shaftesbury Capital’s strategy of curating spaces that attract high-growth, challenger brands, enhancing the dynamic, multifaceted nature of the locale.
Pangaia’s UK store opening on Carnaby Street marks a significant step in the brand’s expansion strategy, reinforcing London as a key destination for innovative retail experiences.
