John Lewis’ initiative for rental housing in Bromley has received approval, marking a significant step in urban housing development in the UK.
- The approved scheme includes the construction of 353 rental apartments atop a modernized Waitrose store in Bromley, London.
- Despite facing criticism over building heights and affordable housing, John Lewis has committed to making 10% of the flats affordable.
- The London Borough of Bromley aligned with planning officers to approve John Lewis’ application after consultations and submissions starting in 2022.
- Katherine Russell, John Lewis’ director of build-to-rent, expressed satisfaction with the council’s decision, highlighting community support.
The John Lewis Partnership has achieved a strategic milestone by obtaining approval for its inaugural rental housing project in Bromley, London. This development will consist of 353 residential units built atop a newly modernized Waitrose store, which is integral to the community’s commercial landscape. The project reflects an innovative approach to urban development in densely populated areas.
Initiated in June 2022, John Lewis’ proposal underwent extensive consultations before formal applications were filed in June of the following year. Despite the procedural hurdles, including resistance from local homeowners and council members over the proposed height of the apartment towers, the plan was eventually sanctioned. Public concerns primarily centered on the scale of the development and the need for affordable housing.
John Lewis responded to these criticisms by pledging that 10% of the newly constructed homes would be considered ‘affordable’, with rental prices set at no more than 80% of the market average. This commitment attempts to balance profitability with social responsibility, addressing the need for inclusive housing solutions amidst soaring market rates.
The local council’s decision to support the project was influenced by recommendations from its planning officials, who were presumably swayed by John Lewis’ promise to enhance the locality. The proposition included not only new housing but also a cutting-edge retail establishment in the form of a state-of-the-art Waitrose store.
Katherine Russell, who oversees John Lewis’ build-to-rent initiatives, stated her delight at the council’s approval, acknowledging the significant backing from Bromley residents. She emphasized the dual nature of the project: providing vital housing options while contributing to the local economy through the revitalized retail presence.
The approval of John Lewis’ housing scheme in Bromley underscores progressive urban development amidst debates over affordability and architectural scale.
