Sprii, backed by Topshop’s new owners, is advancing into the UK market.
- Over 50% of Sprii’s marketing budget is directed towards British consumers.
- Potential partnerships are under discussion with key high street retailers.
- Emerging technology promises to alter the retail landscape significantly.
- Live shopping could constitute 20% of the global e-commerce market by 2026.
Sprii, a live shopping technology company, has announced its expansion into the UK, supported by the new owners of Topshop. This strategic move sees the allocation of more than half of its marketing budget specifically targeting British consumers, underscoring the significance of this market to Sprii’s growth strategy.
The company is actively engaging in discussions with several major high street retailers in the UK regarding potential partnerships. This is part of a broader initiative to collaborate with approximately 100 existing UK retailers, aiming to leverage Sprii’s platform for enhancing customer engagement and boosting sales.
Corey Morris, Chief Marketing Officer of Sprii, emphasized the significance of a bespoke and localized approach in marketing campaigns tailored for UK audiences. “We believe this emerging technology will reshape the retail landscape, boosting sales and driving deeper engagement,” Morris stated, reflecting the forward-thinking vision driving Sprii’s UK expansion.
The trend of live shopping has gained momentum globally, significantly impacting consumer habits. With platforms like TikTok Shop and YouTube Shop, live shopping has particularly resonated with Gen Z consumers. A survey by Fiverr highlighted that over half of Gen Z intends to shop for Christmas gifts on TikTok Shop, showcasing the platform’s growing influence.
Forecasts suggest that by 2026, live shopping could account for 20% of all global e-commerce, with substantial contributions from markets like China. Sprii, previously operating predominantly in Nordic regions, provides a platform where retailers can host live shopping events directly on social media, facilitating seamless transactions and eliminating middlemen.
The technological advantages offered by Sprii’s platform are evident, with data illustrating that customers spend an average of 20 minutes on live shopping events compared to merely 54 seconds on static web pages. This indicates a significant potential for prolonged consumer engagement and increased transaction volumes.
Sprii’s targeted expansion into the UK heralds a transformative shift in retail dynamics, poised to capture a substantial portion of the live shopping market.
