Employee activism is on the rise, with 59% of employers anticipating further increases, driven by critical workplace issues.
- The cost of living is a significant challenge for UK employees, with salaries lagging behind the rise in consumer prices.
- Sustainability is becoming a key focus, with many employees unwilling to work for companies lacking in environmental initiatives.
- The rise of automation and AI presents concerns over job security, with millions of roles potentially at risk.
- Equality, diversity, and inclusion remain vital, with businesses acknowledging the need for diverse recruitment and support.
As businesses navigate an era of increasing employee activism, understanding the primary concerns that drive such movements is crucial. A notable 59% of employers foresee a growth in employee activism, reflecting a deep-rooted inquietude over various workplace issues.
Navigating the challenge of the rising cost of living, UK employees face stagnating wages amid rising consumer prices, evidenced by a 3.4% increase according to the Consumer Prices Index. This economic squeeze has heightened the potential for activism centered on salary demands, as businesses may witness an exodus of talent seeking better pay elsewhere.
Sustainability has emerged as a critical factor in employee retention and attraction. Research by KPMG shows that ESG factors are pivotal, with 20% of office workers ready to decline offers from companies perceived as ‘lacking’ in these areas. Employers are therefore urged to integrate eco-conscious strategies, such as promoting cycling and sustainable commuting practices, to align with employee values and prevent activist movements.
The rapid development of automation and AI technology poses a potential threat to job security for many employees, with projections suggesting up to eight million UK jobs could be impacted. Employers must balance the integration of such technologies by highlighting their role as complementary tools rather than replacements, to reassure and retain staff.
Moreover, the importance of equality, diversity, and inclusion (EDI) has been underscored, with 72% of HR directors acknowledging employee demands for EDI as a business concern. Companies with diverse workforces tend to perform better financially, and addressing discrimination while supporting neurodiversity and mental health are essential in fostering an empathetic and inclusive workplace.
Addressing these critical areas thoughtfully can enhance workplace engagement and fortify organizational reputation.
