Ganni appoints a seasoned professional to a key leadership role amid leadership changes.
- Sheena Sauvaire, former CMO of Net-A-Porter and Belstaff, steps in as interim Chief Brand Officer.
- Sauvaire’s experience includes roles at Topshop and prominent luxury fashion retailers.
- She steps in for Priya Matadeen, Ganni’s first Chief Brand Officer, who is on maternity leave.
- Matadeen, known for her media expertise, will return post maternity leave.
Ganni, the esteemed Danish fashion brand, has appointed Sheena Sauvaire as its interim chief brand officer. This strategic move comes in light of a temporary leadership gap created by Priya Matadeen’s maternity leave. Sauvaire’s extensive background in the luxury fashion industry positions her as an ideal candidate for this pivotal role.
Sauvaire’s career is marked by significant tenures at renowned fashion enterprises, including Yoox Net-A-Porter and Belstaff, where she served as chief merchandising officer between 2019 and 2022. Her experience is further enhanced by a twelve-year commitment at Topshop, where she ascended from global head of marketing to the role of global marketing and communications director, underscoring her prowess in brand management and strategic marketing.
Matadeen, who joined Ganni as its inaugural chief brand officer in January 2023, brings a wealth of media and advertising acumen from her previous endeavors. Her portfolio includes notable contributions at Dazed Media as managing director, and impactful projects at leading agencies such as Vogue, Vice, and Wieden + Kennedy. Her role involved collaboration with prestigious clients like Gucci, Versace, Chanel, and Nike.
The appointment of Sauvaire demonstrates Ganni’s commitment to maintaining a strong leadership structure and continuing its brand momentum during Matadeen’s absence. Her selection reflects the brand’s focus on leveraging skilled industry professionals to navigate the competitive fashion landscape.
This decisive appointment marks a forward-thinking step for Ganni, ensuring continuity and leadership strength.
