Hotter Shoes, under the ownership of WoolOvers, is set to significantly increase its production within the UK, aiming for one million pairs annually. This strategic move follows the reversal of previously planned manufacturing reductions at their Skelmersdale facility.
- WoolOvers acquired Hotter Shoes from administration last year, redirecting the production strategy to favor UK manufacturing.
- The company’s goal is to manufacture 75% of its shoes domestically, a substantial increase from the previous 25%.
- CEO Mike Lester emphasizes that customer preference leans towards UK-manufactured products known for their comfort and fit, over imported alternatives.
- The transition supports the local economy, enhances product control, and aligns with customer desires for quality.
In a decisive turn of events, Hotter Shoes is poised to increase its annual production to one million pairs within the United Kingdom. This comes after WoolOvers, the retailer’s new owner, decided to reverse the prior plan to phase out manufacturing at the Skelmersdale facility in Lancashire. Under the stewardship of WoolOvers, who bought the company out of administration in a £6.7 million pre-pack deal, the focus is now firmly on UK-based production.
The strategic shift entails raising the proportion of domestically produced shoes to 75% from the current 25%. CEO Mike Lester of WoolOvers notes that the decision stemmed from an understanding of customer preferences. “We quickly understood that what the customer bought into was the UK-manufactured, the comfort fit, and the products they knew and loved,” he stated, contrasting these with the less favored imported options from India.
While producing in Britain is slightly more expensive than importing, Lester believes the increase in production volume can enhance profitability. This decision not only caters to the consumer’s demand for comfort but also supports local employment and quality control. “It is a win-win for us. We want to make it here, employ people and control the quality, the customer gets what they want and it is a better story for the UK,” Lester elaborated.
Under its new administration, Hotter Shoes has reported a resurgence in sales, rising to £50 million from £45 million within the first year post-acquisition. The company continues to operate from 30 sites across the UK, with a presence online and in catalogues, demonstrating resilience and adaptability in a competitive market.
This expansion marks a pivotal point for Hotter Shoes as it aligns with consumer demands and strengthens its UK manufacturing base.
