In a strategic move, One Day Agency has bolstered its leadership team by appointing Keith Lammie, a former global regional managing director from Scotland and the North.
- One Day Agency is undergoing transformation, celebrating its imminent fifth anniversary with a renewed global focus and significant investment.
- The agency’s strategic changes have led to international billings exceeding 45% of total revenue, demonstrating robust global growth.
- Plans for early 2025 include expansion into two new markets, underscoring One Day’s ambitious growth trajectory.
- Key figures at One Day, including CEO Ricardo Seixas, emphasize agility and horizontal structures to enhance global customer engagement.
Former Global regional managing director for Scotland and the North, Keith Lammie, is now a part of One Day Agency’s leadership team. This move is seen as a strategic enhancement as the agency positions itself for further growth and development. Lammie, who brings a considerable wealth of experience, joins forces with founder and CEO Ricardo Seixas and Poland and Eastern Europe chief Anita Puchalska.
As One Day approaches its fifth birthday, it marks this milestone with strategic shifts focusing on international markets. One of Manchester’s most established companies, Behrens Group, has significantly invested in One Day, signaling the end of its startup phase. This investment aligns with One Day’s focus on expanding its international footprint, which now accounts for over 45% of the agency’s total revenue.
The leadership team at One Day is already looking ahead to 2025, with plans to venture into two new markets by early January. This forward-thinking approach highlights the agency’s commitment to robust global growth and its intent to remain on an upward trajectory. A major sports racing brand acquisition is also on the horizon, expected to be announced soon, which will further solidify the agency’s position in the market.
CEO Ricardo Seixas reflects on One Day’s vision, emphasizing the importance of agility in marketing. He notes that establishing agile clusters across the globe rather than growing vertically in one market is essential for delivering outstanding marketing solutions. This strategic vision aligns with the agency’s commitment to horizontal structures, which are deemed necessary in today’s rapidly changing digital landscape.
Keith Lammie, now serving as the UK director for One Day, states his enthusiasm for joining a talented team committed to client passion and excellence. Lammie’s prior experience with One Day as a client assures him of the agency’s dedication to delivering impactful media campaigns with tangible results. His collaboration with Ricardo Seixas, based on a shared vision, underlines the leadership’s commitment to deeper client understanding and business connections.
The strategic inclusion of Keith Lammie reinforces One Day Agency’s commitment to international expansion and innovative leadership.
