British menswear retailer Charles Tyrwhitt has opened a new store in Cheltenham, marking its eighth new location in 18 months.
- This expansion occurs at the former Superdry concept store at 102-104 Promenade in Cheltenham’s town center.
- The store features innovative omnichannel technology, including shoppable touch screens for a seamless shopping experience.
- Charles Tyrwhitt plans to continue its growth with six more store openings projected by year’s end.
- The company’s Chief Marketing Officer views the new location as a major boost to the local high street, aiming to attract both locals and tourists.
British menswear retailer, Charles Tyrwhitt, has made a significant stride in expanding its retail presence by inaugurating its newest store in Cheltenham. This development marks the company’s eighth store opening in the past year and a half, emphasizing its aggressive expansion strategy.
Located at the heart of Cheltenham, the new store occupies the historic site of the former Superdry concept store at 102-104 Promenade. The 2,787 square foot retail space is housed within a Grade II-listed building, adding a touch of heritage to the modern shopping experience.
The store is equipped with advanced omnichannel capabilities, featuring shoppable touch screens that offer customers the convenience of ordering from the full range of formalwear and casualwear directly to their homes. This integration of technology aims to enhance the customer experience, blending physical and digital shopping.
The opening of the Cheltenham store signifies Charles Tyrwhitt’s 44th retail outlet worldwide, with the brand also celebrating the launch of a new flagship store on Regent Street. Looking ahead, the company has set ambitions to further its expansion by opening six additional stores before the close of the year.
Joe Irons, the Chief Marketing Officer of Charles Tyrwhitt, expressed enthusiasm about the Cheltenham store’s potential impact. He noted the town’s reputation as a charming tourist destination in the UK and highlighted the store’s role in revitalizing the local high street. Irons stated, “We are thrilled to announce the opening of our new Cheltenham store. An area famed for its beauty and unique settings, the town is known to be a great pull for tourists in the UK landscape.” “We can’t wait to showcase the store to our new customers, hopefully gaining some new Charles Tyrwhitt fans by catering to the needs of the shoppers with some great clothing options and a fantastic in-store experience.”
Charles Tyrwhitt’s strategic expansion in Cheltenham reflects a forward-looking approach to retail growth and customer engagement.
