Sports Shoes, known for its extensive product offerings, launches its first-ever mobile e-commerce app.
- The app is developed in collaboration with One Iota to enhance customer personalization.
- Bruce Bannister’s company sees an 11% increase in turnover, reaching £90m.
- Sports Shoes successfully replatforms its UK and international websites to improve user experience.
- The business continues to thrive with a robust customer acquisition and retention strategy.
Sports Shoes has taken a significant step forward in the digital age with the launch of its first mobile e-commerce application. Established by the former footballer Bruce Bannister, the company aims to enhance its customer experience through this new platform.
This mobile app, developed in partnership with One Iota, marks a pivotal moment for Sports Shoes as it ventures into mobile e-commerce. It features product recommendations and content suggestions, emphasizing the company’s commitment to personalization. Alongside this development, Sports Shoes has replatformed its UK and international websites to further improve the online purchasing process.
Founded in 1982, Bruce Bannister’s enterprise stocks over 17,000 products from 150 renowned global brands such as Hoka, Puma, Gymshark, and Adidas. This vast selection caters to a diverse customer base, strengthening the company’s position in the market.
Over the past year, Sports Shoes reported an impressive 11% year-on-year increase in turnover, reaching £90 million by February 2024. This financial success is mirrored by their acquisition of 663,000 new customers and fulfilling 749,000 repeat orders during the same period.
The integration of mobile shopping solutions reflects Sports Shoes’ strategic approach to modern retail challenges, aligning with contemporary consumer expectations.
The launch of the mobile app signifies Sports Shoes’ commitment to leveraging technology to enhance customer satisfaction and business growth.
