Rixo solidifies its presence in New York by transforming its pop-up store into a permanent location, reflecting significant growth in U.S direct-to-consumer sales.
- The pop-up store, located at 19 Prince Street, Manhattan, initially opened for a three-month lease beginning April 22 and has been instrumental in the brand’s market expansion.
- Marking Rixo’s first physical retail in the U.S., the store spans approximately 1,000 sq ft, contributing to a significant sales boost of 174% since August 2023.
- Co-founder Henrietta Rix highlights the brand’s triumph in securing a permanent spot, emphasizing female entrepreneurship and organic growth without external investment.
- The permanence of the store represents a strategic milestone for Rixo, aiming to deepen its connection with the New York community.
Rixo has made a decisive move by transitioning its New York City pop-up store into a permanent retail establishment. This strategic decision underscores the brand’s commitment to solidifying its presence in the U.S. market. The store, strategically positioned at 19 Prince Street in Manhattan, opened on April 22 under a temporary three-month lease, and now serves as a permanent fixture on the retail map.
The store’s transformation into a permanent location signifies an important milestone for Rixo, marking its first brick-and-mortar presence in the United States. With an area of around 1,000 square feet, the store has played a pivotal role in Rixo’s substantial growth within the U.S., facilitating a remarkable 174% year-on-year increase in direct-to-consumer sales from August 2023. This achievement is largely attributed to the store’s strategic location and the brand’s increasing popularity among U.S. consumers.
Henrietta Rix, Rixo’s CEO and co-founder, expressed her excitement about this new phase. “We are thrilled to cement our presence in New York and look forward to deepening our connection with the community we’ve built there over the past nine years,” she stated. The emphasis on deepening community ties reflects a strategic focus on cultivating long-term customer relationships and brand loyalty in a key international market.
Rixo’s success story in New York is also a testament to the power of female entrepreneurship. Founded by Henrietta Rix and Orlagh McCloskey in 2015, the brand has thrived without relying on external investment. “Now feels like the perfect time to open a permanent store, having seen a 174% increase in direct US sales in the past 12 months. As female founders, we’re so proud of the success of the pop-up space and excited for all that’s to come for Rixo in the US market,” Rix added.
By establishing a permanent retail space in a prime Manhattan location, Rixo aims to further strengthen its brand presence and continue its growth trajectory in the United States. This development is expected to enhance customer experiences while providing a stable platform for upcoming collections and collaborations.
Rixo’s establishment of a permanent storefront in New York marks a significant step forward in its U.S. market expansion strategy.
