British luxury brand Strathberry takes a strategic step forward by appointing Martin Byrne as Managing Director, aiming for ambitious growth.
- Founded by Guy and Leeanne Hundleby, Strathberry has seen a significant rise, reporting a 53% increase in turnover for 2024.
- Previously with Monica Vinader, Byrne’s appointment signifies a focus on leveraging his extensive luxury sector experience.
- Strathberry eyes an ambitious sales target of £100m within three years, indicating robust future growth plans.
- The brand’s success is supported by a strong presence in international markets and key investments.
Strathberry, a renowned British luxury brand, is making strategic moves to bolster its growth by welcoming Martin Byrne as the new Managing Director. This decision aligns with the brand’s impressive trajectory, as founded by Guy and Leeanne Hundleby in 2013, Strathberry has consistently demonstrated significant growth. Recently, the brand reported a notable 53% increase in turnover, reaching £27 million for the financial year of 2024. With an ambitious target of achieving £100 million in sales over the next three years, Strathberry is clearly positioning itself for even greater heights.
The recruitment of Martin Byrne is a pivotal development for Strathberry. Byrne joins from Monica Vinader, where his role as commercial director marked a successful tenure. His experience at esteemed companies like Links of London and as managing director at Simon Harrison, which produced jewelry for prominent fashion brands, underscores his extensive expertise in the luxury sector. His leadership is expected to be instrumental in navigating Strathberry towards its aggressive growth targets.
Strathberry’s current market presence reflects its strong footing in the luxury market. With products available in over 90 outlets worldwide and flagship stores in both Edinburgh and London, the brand has solidified its footprint in the industry. This widespread availability, coupled with growing demand from international regions such as North America, the Middle East, and Japan, highlights Strathberry’s increasing global appeal.
The brand’s surge in success is further underpinned by significant financial backing. In 2021, Strathberry benefitted from an £8 million investment from the Business Growth Fund, providing essential capital for expansion efforts. The strategic financial support signifies confidence in Strathberry’s business model and potential for future success.
Founders Guy and Leeanne Hundleby have expressed optimism about Byrne’s appointment, emphasizing his ‘extensive experience in the luxury sector’ and a ‘proven track record of driving growth.’ Their confidence in his ability to capitalize on upcoming opportunities marks a forward-thinking approach to business expansion and market leadership.
Strathberry’s strategic leadership change is set to propel the brand towards achieving its ambitious growth and market expansion goals.
