Savage X Fenty has officially launched its first physical store presence in the UK through an exclusive partnership with Selfridges.
- This expansion includes an in-store and online debut at Selfridges, boosting the brand’s global retail presence.
- Rihanna’s brand aims to offer a closer connection to UK and international shoppers through this strategic collaboration.
- The Selfridges outlet will feature a range of products, including the latest Soft N’ Savage innovation and best-selling collections.
- This partnership enhances Selfridges’ offerings, allowing customers diverse choices in lingerie and loungewear.
On September 2, Savage X Fenty commenced its UK retail journey by launching at Selfridges, marking its first-ever physical sale location in the United Kingdom. Founded by renowned singer Rihanna, the brand’s partnership with Selfridges is a strategic move that allows customers to experience in-person what has made Savage X Fenty renowned worldwide.
Genevieve Kunst, the SVP and GM Europe at Savage X Fenty, emphasized the importance of this collaboration as a significant milestone for the brand. She highlighted the opportunity to connect more intimately with UK and international consumers, aligning with Selfridges’ well-known, diverse customer base.
The shop-in-shop at Selfridges will not only feature the brand’s latest innovation, Soft N’ Savage, but also its best-selling lines like Savage Not Sorry and Romantic Corded Lace. This selection underscores the brand’s commitment to providing diverse and stylish offerings.
Bosse Myhr, director of menswear and womenswear at Selfridges, expressed enthusiasm about the partnership, which enhances the store’s capacity to offer customers a wider array of choices that reflect individual style and confidence. The collaboration is seen as a way to enrich the shopping experience for the Selfridges community.
Savage X Fenty at Selfridges will cater to a broad spectrum of sizes, with bra options from 32A to 42D and lingerie sizes from XS to 4X, starting at a retail price of £15. This inclusive sizing reflects the brand’s mission to provide accessible and empowering fashion.
This collaboration between Savage X Fenty and Selfridges marks a significant step in expanding the brand’s reach and engaging with a broader audience.
