Gymshark, the renowned UK activewear brand, is set to extend its physical presence internationally by opening its first permanent store outside the UK in Dubai Mall by the end of 2024.
- The Dubai Mall branch marks the brand’s foray into the Middle Eastern market after the success of its London flagship.
- Gymshark has partnered with Al Tayer Insignia to facilitate this expansion into one of the world’s largest malls.
- The move follows the successful launch of local e-commerce services geared towards Middle Eastern consumers.
- Dubai, known for its fitness enthusiasm, provides an ideal location for Gymshark’s international store expansion.
Apparel brand Gymshark has announced its plans to open a new branch in Dubai Mall, UAE. This expansion follows the brand’s successful ventures in the UK, particularly its flagship store on London’s Regent Street and its recent addition at Westfield Stratford City. The Dubai Mall outlet, scheduled to open towards the end of 2024, will occupy a prominent space on the Ground floor of the second-largest mall in the world, welcoming over 54 million visitors annually.
The strategic decision to open a physical store is bolstered by Gymshark’s earlier introduction of local e-commerce services tailored to the Middle East, featuring a dual-language website and app, improved shipping times including same-day delivery, and exclusive limited-edition releases. This comprehensive approach aims to cater to the region’s specific consumer needs and preferences, enhancing the brand’s omnichannel strategy.
Gymshark’s collaboration with Al Tayer Insignia, described by the brand as “one of the most respected partners in the Middle East,” is pivotal to this expansion. Founder and CEO Ben Francis emphasized the significance of the partnership and the location, citing Dubai’s fitness-centric culture and the impressive response to their Middle Eastern online store as key motivators for choosing the Dubai Mall. Dee Sarai, CEO of Al Tayer Insignia, echoed these sentiments, lauding the Dubai Mall as an ideal venue for Gymshark’s first store outside the UK.
Founded in Birmingham in 2012, Gymshark has grown remarkably, employing over 900 staff and expanding its reach beyond the UK. This venture into Dubai represents a significant step in Gymshark’s strategy to consolidate its presence in high-profile international markets. Recognized for its innovative approach and commitment to the fitness industry, Gymshark continues to build its global footprint with careful, strategic decisions.
Gymshark’s Dubai venture exemplifies the brand’s strategic international growth and adaptation to regional markets.
