Liam Price, formerly of FatFace, has taken a significant role at AllSaints.
- Price has an extensive background in digital and ecommerce roles within the fashion industry.
- His career began at Outfit, followed by various key positions including at John Lewis and Arcadia Group.
- Price has been recognized as a rising star, featuring in Drapers’ annual 30 Under 30 list.
- Joining AllSaints, Price expresses enthusiasm about working with the team and CEO John Varvatos.
Liam Price, previously the digital director at FatFace, has transitioned to a pivotal role as the global ecommerce director at AllSaints. This move marks a new chapter in his impressive career within the fashion retail industry. Price’s journey in this field commenced in a part-time retail position at womenswear retailer Outfit. His formal education at the Fashion Retail Academy paved the way for his professional ascent.
In 2007, Price joined the John Lewis Partnership as a senior merchandising assistant, gaining substantial experience in the retailer’s management development program. By 2009, he was appointed as an ecommerce assistant merchandiser for Arcadia Group’s online brands, advancing his expertise in digital commerce.
Price’s tenure at Warehouse between 2011 and 2017 was marked by strategic leadership in digital strategy as he progressed from digital trading manager to head of digital. His contribution was acknowledged when he was listed among Drapers’ annual 30 Under 30, highlighting his potential and performance in the industry.
His career trajectory continued to soar as he assumed the role of digital director at LK Bennett in 2017, followed by ecommerce director at Oasis Fashion between 2018 and 2020. These positions further solidified his reputation in digital commerce.
Upon leaving FatFace, where he served as digital director from 2020 until last month, Price expressed his excitement about joining the renowned team at AllSaints under the leadership of CEO John Varvatos. He stated, “:’I’m really excited to announce I’ve joined the amazing team at AllSaints [and CEO] John Varvatos as global ecommerce director. The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.'”
Liam Price’s move to AllSaints underscores his growing influence in the digital retail sector.
