Asda makes strategic leadership changes to bolster its recovery plan and strengthen its market position.
- Laura Lepley from Morrisons and Mark Henry from M&S join Asda as new vice presidents in a leadership shift.
- The appointments align with Asda’s ongoing strategy to enhance operations amidst a turnaround plan.
- Asda faces challenges including declining market share and labor disputes while seeking a new CEO.
- Investment in staff presence and store refurbishment supports Asda’s focus on customer experience.
Asda is making pivotal leadership changes to advance its extensive revitalization strategy. Laura Lepley, formerly of Morrisons, will step into the role of vice president of central operations this December. Mark Henry, transitioning from M&S, is set to become the vice president of retail for the south of England by January. Both will report to Matt Heslop, Asda’s newly appointed chief operations officer.
These appointments complement recent hires of Andrew Staniland and David Devaney from Iceland, who will join as vice presidents in the upcoming year. Asda’s chairman, Lord Rose, expressed high expectations, stating, “We are very pleased to welcome Lauren and Mark to Asda. They both bring a wealth of retail experience and proven track records in delivering operational excellence. This will be invaluable as we strengthen our business and deliver our long-term growth ambitions.”
The leadership restructuring coincides with Asda’s broader effort to address operational challenges, including staff strikes and the need for improved customer satisfaction. Insights from CFO Michael Gleeson earlier in the year highlighted focal points such as availability, customer perception, and trade planning.
According to Kantar, Asda’s market share in groceries has declined, with a 5.6% drop in sales year-on-year, leaving the retailer with a 12.6% share as of September. In response, Asda plans significant investments, allocating £30 million to enhance staff presence at checkouts and increase store cleanliness, alongside a £50 million refurbishment initiative.
Amidst these changes, Asda continues its search for a permanent CEO after an extended vacancy since 2021. Co-owner Mohsin Issa and others have temporarily filled the role, but the three-year search persists, with updates expected “in due course.”
Asda’s strategic appointments and investments aim to rectify challenges and bolster its competitive standing in the retail market.
