Matalan’s new Halloween campaign, crafted by McCann Manchester, embraces the joyful chaos of the season, with a special focus on family-themed fun and convenience.
- Running until the end of October, the ‘Trick or Treat’ campaign centers around Matalan’s brand promise: ‘We Get It, We’ve Got You’.
- The campaign’s TV ad highlights Matalan’s comprehensive range of Halloween essentials, catering to all ages and needs.
- Prominent on social media and digital platforms, the 10-second ad spots promise a blend of excitement and practicality for families.
- Havas Media manages the media buying for the campaign, ensuring broad visibility across relevant channels.
Matalan, a renowned retailer, has launched its 2024 Halloween campaign under the theme ‘Trick or Treat’, crafted by McCann Manchester. This initiative seeks to capture the essence of Halloween as a thrilling occasion while addressing practical needs, all under the guiding mantra, ‘We Get It, We’ve Got You’.
Running through the month of October, this campaign presents a vibrant TV advertisement that strings together moments of family joy amidst the inherent chaos of Halloween celebrations. The ad showcases a range of products tailored for everyone in the family, from children’s costumes to adult pajamas and festive decorations.
Charlotte Dewhurst, Matalan’s Director of Marketing, emphasizes the brand’s commitment to putting customers first by offering a variety of seasonal items. The campaign is designed to ensure families have everything necessary to celebrate Halloween in style, embracing the fun and challenges that come with the holiday.
Complementing the TV presence, the campaign will strategically utilize social and digital media channels through 10-second ads. These concise spots are aimed at portraying Halloween as an exciting yet manageable undertaking for families, reinforcing the ease with which parents can prepare for the festivities.
Imogen Tazzyman, Executive Creative Director at McCann Manchester, highlights the dual nature of Halloween as being ‘massive fun for the kids, but a massive mission for the parents’. The campaign addresses this by providing an all-in-one solution, reassuring parents that Matalan has them covered for the upcoming celebrations.
The media buying strategy, executed by Havas Media, plays a pivotal role in ensuring the campaign reaches its target audience efficiently. The use of various platforms seeks to maximize engagement with consumers across both in-store and digital environments, thus enhancing the overall campaign effectiveness.
Matalan’s Halloween initiative adeptly blends celebration with convenience, ensuring a festive experience for families.
