Carousel has been appointed by Spotlight Oral Care for PR and influencer roles.
- The Manchester-based agency secured this position through a competitive pitch.
- Spotlight Oral Care aims to enhance its UK market presence with Carousel’s expertise.
- The collaboration is expected to bolster Spotlight’s reputation at a significant time for the brand.
- Carousel is recognized for its creative experience and strategic approach.
Spotlight Oral Care has selected Carousel, a Manchester-based agency, as its retained partner for public relations and influencer activities. This decision follows a competitive pitch process that highlighted Carousel’s ability to engage key UK audiences effectively.
Owen Jones, the Digital Marketing Director at Spotlight Oral Care, expressed confidence in Carousel’s capabilities. “Carousel has great experience, along with creativity and ideas that will help engage our target audiences within the UK,” he remarked, emphasizing the strategic importance of this appointment for the brand.
The partnership is set against the backdrop of a significant expansion phase for Spotlight Oral Care, with Carousel tasked with bringing Spotlight’s vision to life. Jones added, “We’ve tasked Carousel with bringing the Spotlight vision to life and they have been appointed at what is set to be a hugely significant time for the brand.”
Jen Higgins, Founder and Joint Managing Director at Carousel, shared enthusiasm for the collaboration, describing Spotlight Oral Care as a transformative force in the oral care industry. “We’re delighted to welcome Spotlight Oral Care to the Carousel family,” she noted. “The brand is transforming the oral care industry with its innovative, best-in-class products and we’re excited to help them amplify their message and grow their presence in the UK market.”
This strategic partnership is poised to significantly enhance Spotlight Oral Care’s profile in the UK.
