A significant investment has been secured by With Nothing Underneath, a British womenswear brand.
- The £2.5 million funding round was led by several key investors.
- This capital will aid in product line expansion and international market penetration.
- The investment also aims to bolster senior leadership and UK retail presence.
- The brand continues to focus on menswear-inspired shirts for women.
With Nothing Underneath, a British brand established in 2017 by former Tatler editor Pip Durell, has successfully secured £2.5 million in its first funding round. This substantial investment was co-led by well-known investors, including Pembroke VCT and JamJar Investments. The brand, known for its menswear-inspired shirts tailored for women, has taken significant steps towards expanding its reach and influence in the fashion industry.
The newly acquired capital will be instrumental in enhancing international market presence, specifically targeting countries such as the United States, Germany, Austria, and Switzerland. This strategic move aims to tap into the growing demand for British heritage fashion on a global scale and broaden the brand’s international footprint.
In addition to expanding overseas markets, the funding will support the development of new product lines and foster growth in the brand’s brick-and-mortar stores within the UK. By strengthening its retail foundation, With Nothing Underneath aims to solidify its position in the competitive womenswear market.
The funding round not only supports product and market expansion but also facilitates the hiring of key personnel to reinforce the company’s senior leadership team. This move is part of a broader strategy to ensure robust management and guidance as the brand navigates its growth trajectory.
Pembroke Investment Managers’ CEO, Andrew Wolfson, expressed confidence in With Nothing Underneath, citing its unique market position. Wolfson stated, “This investment will enable this emerging British heritage brand to enhance its product range, assist with growth, and support WNU’s international reach.” Durell shared enthusiasm about the partnership, emphasizing the importance of maintaining the brand’s core values and customer-centric approach as it enters this new phase of development.
With Nothing Underneath is poised for significant growth with this strategic investment.
