A groundbreaking project by BANC presented a comprehensive online transformation for Holts Auto and its brands.
- BANC launched four new, bespoke websites to enhance brand exposure and growth prospects.
- Each brand—Prestone, Simoniz, and Redex—now operates on independent domains for increased visibility.
- Bespoke websites include smart search functions and e-commerce-style product pages.
- This project exemplifies BANC’s long-term client relationship and technical expertise.
In a transformative endeavor, BANC, a digital marketing agency based in Manchester, has successfully redesigned the online presence of Holts Auto along with its brands Prestone, Simoniz, and Redex. This extensive project marks a significant development for BANC’s longstanding client, providing custom-built websites that are tailored to reflect each brand’s unique identity, ultimately promoting increased brand recognition and business growth.
Previously, Holts Auto and its three brands shared a single domain. This arrangement constrained brand visibility and the potential for distinctive brand differentiation. Recognizing the need for distinct brand environments, BANC ventured into creating separate domains for each brand. This strategic move allows for enhanced brand exposure and a tailored online experience for each of the brands, aiding in better customer engagement and perception.
The newly launched websites feature individualized branding elements, enabling each brand to convey its core values and distinct identity effectively. Additionally, these bespoke sites are equipped with smart search capabilities and intricately designed to reflect e-commerce platforms, despite not facilitating direct sales. This design approach provides a seamless user experience, enabling visitors to efficiently navigate products, guides, and learning resources. Furthermore, each domain integrates ChannelSight API functions, directing potential customers to major retailers such as Tesco, Halfords, Euro Car Parts, and Amazon, streamlining the purchasing process.
Chris Balme, Production Lead at BANC, expressed satisfaction with the outcome, stating, “We’re really happy with the work we completed for Holts Auto. It was intensive, but I think the final products really are a testament to the hard work, creative ideas and technical expertise that we put into every project.” His statement underscores the dedication and skill that BANC has consistently demonstrated in its collaborations with Holts Auto over the years.
BANC’s project for Holts Auto represents a significant leap in brand identity and online functionality, underscoring their expertise in digital marketing solutions.
