Haribo partners with Gopuff to launch the UK’s first sweets emergency service, “TreatLine,” for rapid Halloween candy delivery.
- This partnership focuses on delivering Haribo’s “Monster Approved” sweets directly to consumers’ doors through Gopuff’s platform.
- The service targets cities like Bristol, Birmingham, and London, offering free Haribo Starmix multipacks to ignite Halloween spirit.
- Halloween is a significant event for confectionery sales, with spending quadrupled in recent years, and Haribo aims to capitalize on this trend.
- Both Haribo and Gopuff highlight the importance of convenience and customer satisfaction in their collaborative effort.
In a bid to enhance the Halloween experience in the UK, Haribo has teamed up with rapid delivery service Gopuff to introduce the “TreatLine.” This initiative marks the nation’s first sweets emergency service, designed to ensure seamless and swift delivery of candies this Halloween season through Gopuff’s platform. Haribo’s collaboration promises to bring its “Monster Approved” collection, a curated assortment of candies loved by children, directly to consumers’ doorsteps.
The “TreatLine” service is specifically targeted towards three UK cities identified by Haribo as lacking in Halloween enthusiasm: Bristol, Birmingham, and London. To boost excitement, the initiative will offer 2,250 Haribo Starmix multipacks free of charge on October 31st. Residents in these cities can access this treat by activating an emergency button on Gopuff’s app, making the festive season more thrilling and spirited.
As Halloween continues to grow as a crucial retail event in the UK, the confectionery category has seen consumer spending increase significantly. According to Asda’s 2024 Halloween trends report, spending on Halloween products exceeded £1 billion in 2023. Haribo recognizes the importance of this trend and seeks to strengthen its market presence through innovative delivery options.
Phil Murphy, Haribo UK and Ireland’s Vice President of Marketing, expressed that the “TreatLine” helps relieve adults of the pressures associated with Halloween preparations, allowing them more time to enjoy the celebrations. “By launching the ‘TreatLine’ with Gopuff, we’re making it even easier for grown-ups to match the effort kids go to,” Murphy stated, underscoring the service’s aim to enhance enjoyment for all ages.
Gopuff’s Director of Growth, Leon Tang, emphasized the company’s dedication to customer satisfaction, noting that this collaboration is about “delivering the moments that matter most.” Tang’s acknowledgment of the importance of convenience reflects Gopuff’s commitment to being a reliable partner in special events like Halloween, ensuring availability of popular products.
The Haribo and Gopuff collaboration exemplifies a strategic approach to enhancing customer experience and boosting sales during a key retail event like Halloween.
