Add People is expanding into the US with a new office in Austin, Texas.
- The new Austin office aims to overcome timezone challenges for US clients.
- Cameron Smith is appointed as VP of Operations for the Austin office.
- The office will initially focus on ecommerce, Google ads, and SEO products.
- This expansion represents a significant step in Add People’s growth strategy.
The renowned digital marketing agency, Add People, is taking a monumental step by expanding into the United States, with the inauguration of a new office located in Austin, Texas. This move underscores the agency’s commitment to overcoming timezone challenges that have previously restricted its ability to service US clients comprehensively.
Spearheading the Austin office is Cameron Smith, who assumes the role of Vice President of Operations. Smith’s trajectory within Add People is noteworthy, having advanced from an account manager to Vice President over seven years, reflecting the agency’s culture of nurturing and promoting talent from within.
The team in Austin, comprising a starting cohort of ten employees, will initially prioritize developing ecommerce solutions, Google advertising expertise, and SEO products. This strategic focus is seen as a foundational step before diversifying into additional services such as lead generation and conversion rate optimization.
Cameron Smith expresses his enthusiasm for this new chapter, emphasizing that Austin’s vibrant tech scene and innovative spirit provide an ideal backdrop for the agency’s stateside operations. He remarks, “Austin is the perfect home for Add People’s stateside operation thanks to its dynamic tech scene and innovative spirit. With a diverse talent pool and a collaborative atmosphere, we’re confident that Austin will inspire our team to push boundaries and deliver cutting-edge solutions for our clients.”
Phil McNulty, the Chief Operating Officer, echoes this sentiment by highlighting the agency’s origins and growth. He recalls, “When we started back in 2002, back in the wild west of digital advertising, as an SEO agency, we had a vision for delivering scalable marketing solutions for small businesses, who we felt were underserved. We’re proud to have humbly scaled to be one of the largest agencies in the UK, with over 4,000 clients globally,” illustrating the agency’s robust growth and enduring commitment to customer service.
Add People’s venture into Austin symbolizes a pivotal expansion stage, addressing strategic growth and client needs.
