Alan Toner, Digital Creative Director at Lime Pictures, is set to join Channel 4 as Social Channels Lead.
- After over eight years at Lime Pictures, Toner will report to Channel 4’s Head of Social, Diane Glynn, in his new role.
- Toner was instrumental in developing social platforms for ITV’s Coronation Street prior to his role at Lime Pictures.
- He pioneered a live behind-the-scenes stream of Coronation Street, which engaged viewers through interactive content.
- Reflecting on his time at Lime, Toner highlighted the transformative storytelling and community impact achieved by his team.
Alan Toner is poised to embark on a new professional journey as the Social Channels Lead at Channel 4’s 4Studio, parting ways with his longstanding position as Digital Creative Director at Lime Pictures. His new responsibilities at Channel 4 will include coordination with Diane Glynn, the Head of Social, emphasizing his role’s significance in driving the network’s social media strategies forward.
In an emotional farewell shared on social media, Toner expressed deep appreciation for his team at Lime Pictures, stating, ‘So, after 8.5 years, I’ve made the tough decision to move on from Lime Pictures Digital. Anyone who knows me knows how much I adore this team.’ His sentiments captured his affinity and respect for the team, who have been integral to the creative successes and values he cherishes.
Toner’s career trajectory includes significant contributions at ITV Studios, particularly with Coronation Street, where he was the pioneering force behind launching the soap’s social media presence. His innovative approach during a behind-the-scenes live stream event, controlled by viewer interaction, marked a milestone in audience engagement strategies, utilizing 11 strategic camera placements on set.
His upcoming position at Channel 4 offers a fresh canvas to replicate and expand upon his previous successes, fostering creativity and engagement in new digital landscapes. Toner describes this opportunity as one that he ‘couldn’t turn down,’ pointing to the potential for growth and innovative content development that Channel 4 represents.
Toner commends his Lime Pictures team for their ‘tireless efforts and dedication to infusing values into our storytelling.’ He reflects on the stories and content developed at Lime, which have, in his words, ‘positively changed people’s lives,’ a testament to his passion for narrative impact and community engagement.
Alan Toner’s move to Channel 4 marks a significant new phase in his career, continuing his journey of innovation in digital media.
