The Law Society has partnered with a digital agency for the first time.
- Altrincham’s Add People will provide digital marketing expertise and content.
- The collaboration aims to support nearly 200,000 legal professionals.
- Add People to offer articles, webinars, and podcasts for legal marketing challenges.
- The partnership promises innovation and expanded digital insights for the legal sector.
The Law Society has made a significant move by teaming up with Add People, marking its first-ever collaboration with a digital agency. This strategic partnership is set to offer valuable insights into digital marketing, benefiting the society’s vast membership of nearly 200,000 legal professionals. Add People, a digital agency based in Altrincham, aims to share its expertise with the legal community, enabling members to navigate the complexities of the digital age effectively.
The primary objective of this partnership is to create a wide array of content, including articles, webinars, and podcasts, aimed at addressing specific questions and challenges faced by legal businesses in the realm of digital marketing. Such content will not only provide solutions but also enhance the knowledge base of the professionals within the Law Society, fostering a deeper understanding of digital marketing strategies and their application within the legal industry.
Peter Marshall, the Chief Marketing Officer at Add People, expressed his enthusiasm about the partnership. He highlighted the importance of digital marketing in the customer journey for legal services, stating, “We’re very excited to be the first marketing agency to partner with this prestigious organization.” He emphasized the firm’s commitment to maintaining high standards in providing innovative digital marketing solutions to the society’s members.
Fiona O’Mahony, head of partnerships and sales at the Law Society, also lauded the new collaboration. She underscored the partnership’s role in expanding the digital marketing knowledge of their members, which is becoming increasingly critical in modern legal practices. O’Mahony believes that working with a comprehensive digital agency like Add People will greatly enhance their offerings and support legal professionals in adapting to the swiftly changing digital landscape.
This historic partnership sets a precedent for future digital engagement strategies within the legal sector.
