Anumana aims to significantly expand under new leadership.
- The company has appointed Ben Ecroyd as its first Chief Commercial Officer.
- Ecroyd’s extensive experience positions him well for driving revenue growth.
- His appointment aligns with Anumana’s strategy to triple in size over the next three years.
- The focus will be on fostering self-sufficient clients and ethical practices.
Anumana, a data and AI company based in Manchester, has made a strategic move to appoint Ben Ecroyd as its Chief Commercial Officer. This decision aligns with the firm’s ambitious plan to expand threefold over the next three years. Ecroyd brings over a decade of experience from Equifax and TDX Group, where he honed his skills in revenue protection and client acquisition.
Ecroyd expressed his excitement about joining Anumana at a time when automation and AI solution demand is soaring. He highlighted the company’s unique product offerings and commitment to high social value and ethical responsibility as key differentiators from competitors. “I am incredibly pleased to be joining Anumana,” Ecroyd stated, underscoring the potential for growth.
The relationship between Ecroyd and Anumana’s CEO, Hemant Patel, is noteworthy. Their prior collaboration at Equifax provides a foundation of trust and mutual understanding. Patel emphasized the importance of Ecroyd’s appointment, citing his ability to build client trust, motivate employees, and set clear commercial strategies which are crucial for Anumana’s growth aspirations.
Anumana’s existing client base includes companies such as Swizzels, MPM Products, and KP Law. With Ecroyd’s expertise, the company plans to deepen relationships with current clients while also seeking new opportunities in untapped markets. The overarching goal is not only to expand but to ensure sustainable double-digit growth.
A key part of Anumana’s approach is empowering clients to become self-sufficient in their knowledge and use of AI solutions. This strategy, coupled with their focus on ethical practices, sets them apart in the industry and is expected to drive future success.
Anumana’s forward-looking strategy, bolstered by Ben Ecroyd’s appointment, aims to power significant growth through ethical and innovative practices.
