The All You Read is Love campaign continues its mission to enrich young lives through literature.
- Agent, a prominent marketing agency, has donated over £50,000 worth of books to children in need since 2020.
- In 2024, the agency seeks to expand its initiative, responding to declining reading habits among children.
- Collaborations with charities and community organizations ensure book donations reach targeted underprivileged groups.
- The campaign invites participation from businesses to make a memorable impact during the holiday season.
Agent’s initiative, All You Read is Love, launched in 2020, is determined to transform the lives of underprivileged children by donating brand-new books. Over the years, the campaign has donated more than £50,000 worth of books, aiming to foster a love for reading among kids from diverse backgrounds, including voices from BAME and LGBTQ+ communities.
Recent data from the National Literacy Trust paints a concerning picture, revealing that only 20% of children read in their leisure time, with just 33% expressing enjoyment in reading. This downward trend underscores the importance of initiatives like All You Read is Love. Jonathan Douglas, the NLT’s Chief Executive, emphasized the startling nature of these statistics: “The declining levels of reading enjoyment and reading frequency are, frankly, shocking and dispiriting.”
Agent has partnered with multiple charities, community organizations, and schools to ensure the donated books reach the children who need them the most. These partnerships have turned the campaign into a cherished tradition, making a significant impact each year.
For the second consecutive year, Agent has received support from Publiship, a leading logistics provider in the publishing industry, which has enabled them to broaden the reach of their campaign. This collaboration reflects Agent’s commitment to supporting independent booksellers and new authors hailing from underrepresented groups.
Paul Corcoran, CEO and founder of Agent, highlighted the campaign’s significance: “All You Read is Love is our favorite part of the year at Agent. The campaign embodies the spirit of giving that defines Agent all year round.” This sentiment is shared across the agency, reinforcing their dedication to spreading the joy of reading.
Agent aims to expand its efforts in 2024, as they invite businesses in the northwest to contribute. By engaging more partners, they hope to touch more young lives with the magic of books during the festive season.
Agent’s dedication to promoting reading through the All You Read is Love campaign highlights the importance of nurturing young minds, especially amid alarming literacy trends.
