Apprentify has unveiled Flourish, a new initiative to revolutionize recruitment by focusing on a diverse range of talents.
- Flourish aims to support individuals from non-traditional backgrounds, offering them opportunities in sales without the necessity of a college degree.
- The initiative addresses the overlooked potential in non-graduates and those who don’t conform to traditional salesperson profiles.
- Flourish provides comprehensive sales training with a special emphasis on mental well-being through personalized coaching.
- Managed by experienced professional Sarah Skelton, Flourish promises ongoing support to ensure new recruits thrive.
Apprentify has launched Flourish, a new endeavor aimed at reshaping the recruitment landscape by embracing talents from varied backgrounds. The project seeks to actively support those who do not fit the conventional educational or socio-economic mold, providing them pathways into sales.
Sarah Skelton, the Managing Director, drives the initiative with a commitment to tapping into the unrealized potential of individuals frequently overlooked due to the industry’s reliance on university degrees. Skelton highlights the need for support in training recruits who might not fit the standard mold of a salesperson, focusing on inclusivity and skill development.
Flourish not only emphasizes skills training in sales techniques but also prioritizes the mental well-being of its recruits. Understanding the psychological challenges in sales, Flourish offers one-to-one coaching targeting resilience and confidence building, crucial for new entrants.
With a hands-on approach, Flourish ensures that businesses have access to well-prepared candidates, guiding them through their first year of employment. This comprehensive approach allows recruits to acquire life skills such as confidence building and effective communication, while also gaining unique insights into the sales industry.
Sarah Skelton brings over two decades of expertise from her time with Pareto, resonating her past experiences into this new venture. Complementing her efforts is Jonathan Fitchew, CEO of Apprentify Group, who underscores the initiative’s commitment to continuous coaching and support to help recruits thrive in their roles.
Flourish commits to reshaping talent recruitment by focusing on potential beyond traditional metrics.
