Asda leaps into the festive season with an enchanting campaign featuring gnomes ready to save Christmas.
- The campaign debuts on Asda’s social channels before its TV premiere on November 6th.
- Five unique gnome characters, including Max and Gnicky, star in the 90-second commercial.
- Directed by Bryan Buckley, the ad features the iconic A-Team theme.
- Asda’s gnomes, a customer favorite, return to shelves on November 7th.
The festive season kicks off early with Asda’s new Christmas campaign, which presents a delightful narrative of animated gnomes stepping up to ensure a magical Christmas amid a snowstorm in Sheffield. The commercial is live on Asda’s social media and will air on TV come November 6th during a prime time slot on ITV.
The 90-second ad, crafted by Havas, brings nostalgic charm through its soundtrack from the 80s show ‘The A Team’. Viewers are introduced to Asda colleagues, Maggie and Bill, who face a Christmas dilemma as snow blocks access to Sheffield. Bill cleverly calls upon a legion of gnomes, who spring into action across the nation.
Arriving at the store, these ceramic characters take charge, whipping up festive foods, organizing gifts, and transforming the space into a winter wonderland. The lively scenes conclude with the chief gnome, Max, signaling their joyful completion using the phrase, ‘It’s time to go Gnome’.
Among the array of gnome characters, five stand out: Max, the daring leader, Gnicky, the stylish drag artist, Gnibbles, a culinary expert, Gnarla, the laid-back surfer, and Gnorma, the meticulous planner. These gnomes, alongside the cherished ‘Mrs. Claus’ gnome, will be available for purchase, adding cheer to homes during the festive season.
David Hills, head of customer relationships at Asda, expresses their intent to offer an unparalleled Christmas experience, ensuring customers access premium-quality goods at value prices. Asda promises a comprehensive range from delightful decorations and party-ready outfits to award-winning culinary delights.
Helmed by acclaimed director Bryan Buckley and produced by Hungry Man, the campaign’s gnomes were designed in 3D by Legacy Effects, with Rascal Studios handling animation. The whimsical ‘Driving Gnome for Christmas’ song caps off the ad, ensuring it resonates with a joyful holiday spirit.
The ‘Gnome of Christmas’ concept is omnipresent in Asda’s Christmas promotion, spanning online platforms, stores, and media outlets. These gnomes have been strategically teased throughout 2024 to build anticipation, popping up in major events and capturing consumer interest.
Asda’s inventive use of beloved gnomes promises a memorable and magical Christmas experience for all.
