BBC Scotland has announced the third season of ‘The Agency: Unfiltered,’ offering new insights into the influencer industry.
- The show, produced by IWC Media, features Lanarkshire’s Aquarius Creative and its founders, Kirsten and Amy.
- Since its 2023 debut, the series has become a streaming sensation, especially among viewers aged 16-34.
- It has received critical acclaim, earning a BAFTA Scotland nomination for best entertainment.
- Season 3 promises more drama, glamour, and a peek into Aquarius Creative’s latest ventures.
BBC Scotland has officially greenlit a third season of ‘The Agency: Unfiltered,’ the popular reality show that delves deep into the glamorous world of social media influencers. Produced by IWC Media, this show focuses on Lanarkshire-based Aquarius Creative, the largest influencer agency in Scotland, and offers a unique glimpse into the lives of its founders, Kirsten and Amy.
Since its launch in February 2023, ‘The Agency: Unfiltered’ has captured the interests of its audience, with the first two series amassing over 1.2 million streams on BBC iPlayer. This insight into the influencer sector has resonated particularly well with the younger demographic, with 58% of the viewership falling within the 16-34 age bracket.
The popularity of the show extends beyond just its audience reach; it has also received critical recognition. Recently, it has been nominated for a BAFTA Scotland Award in the Entertainment category, with the awards ceremony scheduled for the upcoming month.
In the new series, viewers will continue to follow Kirsten and Amy as they manage their rapidly expanding influencer business. Including a relocation to a new office space in Hamilton—significantly larger than their original quarters—this series will also introduce the Aquarius Academy, setting the stage for new developments and challenges.
Anticipation is building as familiar faces return and new talents are introduced. The drama and excitement the show is known for promise to engage viewers once more when filming wraps and the season airs on BBC Scotland and BBC iPlayer in 2025. For those who missed out on previous episodes, Series 2 is currently available for streaming on BBC iPlayer.
Expressing their enthusiasm, Kirsten and Amy stated, “We’re thrilled to be back for a third series of ‘The Agency: Unfiltered.’ The response to the previous series has been overwhelming, and we can’t wait to share even more of our crazy lives… It’s fantastic that audiences will continue to join us on this journey.”
Louise Thornton, head of multiplatform commissioning at BBC Scotland, remarked on the show’s success with younger viewers and hinted at the captivating behind-the-scenes content that the new series will deliver. Laura Capaldi, Executive Producer for IWC Media, also shared her excitement about the BAFTA nomination and the new elements set to captivate audiences in the upcoming series.
Season 3 of ‘The Agency: Unfiltered’ continues to promise a compelling exploration of the influencer world, captivating audiences with its authentic portrayal of the industry.
