Bradford Bulls have strengthened their financial backing by signing multiple sponsorship agreements in preparation for the upcoming Betfred Championship season.
- The club welcomes Aon as a new partner, marking its debut on the Bulls’ playing shorts alongside Cedar Court Hotels.
- EM Workwear and Embroidery renews its sponsorship, continuing to provide essential services and support for the team.
- Metalcraft Group adds its name to the list of sponsors, featuring prominently on replica shirts.
- These partnerships highlight the club’s focus on community values and social impact, aligning with organizations that share similar goals.
Bradford Bulls have strategically enhanced their support structure by securing a series of new sponsorship deals ahead of the Betfred Championship season. These new agreements are part of the club’s efforts to bolster its resources and reinforce its presence both on and off the field.
Aon, a first-time sponsor, joins the team by featuring on the playing shorts, sharing space with the existing sponsor, Cedar Court Hotels. James Fell, Aon’s head of office for Leeds South and Harrogate, expressed enthusiasm for the partnership, noting the club’s inclusive nature and strong community ties. ‘Making a positive social impact in the communities we serve is very important at Aon, and part of our strategy is aligning with organizations like Bradford Bulls, whose values reflect our own. Colleagues are looking forward to cheering on all the squads next season,’ said Fell.
EM Workwear and Embroidery has renewed its commitment to the Bulls, continuing its role in sponsoring club captain Michael Lawrence for the third consecutive year. This partnership extends to providing customized names and numbers on jerseys and featuring on the team’s socks, showcasing a longstanding relationship that benefits both parties.
Additionally, Metalcraft Group’s inclusion as a sponsor will see its emblem on the team’s replica shirts, further increasing the visibility and association with the Bradford Bulls brand. These deals emphasize the importance of aligning sponsors that resonate with the club’s ethos of community and diversity.
These sponsorship deals exemplify Bradford Bulls’ commitment to securing partnerships that enhance both its performance and community engagement.
