In a strategic move, Chester and Wrexham are joining forces to enhance regional tourism, building on Wrexham’s recent “Hollywood football fairytale.”
- Tourism leaders from both regions have pledged to work closely to attract more visitors and ensure they stay longer.
- A collaborative strategy was the main focus, leveraging Chester’s historic appeal and Wrexham’s rising profile.
- Key discussions included developing travel packages and sports-themed experiences to boost visitor engagement.
- Feedback indicates visitors often explore both cities, emphasizing the need for joint marketing efforts.
Chester and Wrexham are set to enhance their tourism offerings by uniting their efforts, inspired by Wrexham’s recent success in the realm of ‘Hollywood football.’ This collaboration aims to draw more visitors to the area, boost tourism, and encourage longer stays. With Chester’s rich history and Wrexham’s newfound fame, the regions are poised for significant growth in visitor numbers.
Tourism leaders from both Chester and Wrexham have pledged unified efforts to elevate the region’s appeal. This commitment was solidified during a meeting organized by Marketing Cheshire and Destination Wrexham, and led by Visit England and Visit Wales. The goal is to capitalize on Wrexham’s high-profile status and Chester’s established tourism reputation to create a comprehensive visitor experience.
Central to their strategy is the creation of cross-border travel packages that highlight unique experiences available in both destinations. Proposals include sports-themed adventures, capitalizing on the oldest international football stadium in Wrexham and the world’s oldest racecourse in Chester. The meeting and workshop, featuring hoteliers and transport providers, stressed the importance of such initiatives.
Joe Bickerton, Destination Manager for Destination Wrexham, acknowledged the potential of enhanced collaboration with Cheshire. The unified approach opens doors to support the rising visitor economy, maximizing the area’s accessible 15-minute drive and quick rail-link capabilities. This feedback shows that many visitors already enjoy both cities in a single trip, highlighting the need for strategic joint marketing campaigns.
With an eye towards 2025, tourism leaders are eager to develop initiatives that will bolster local hospitality operators, making the region more resilient and competitive. By joining forces, Chester and Wrexham can offer a robust destination in the UK, filled with diverse attractions and activities.
Chester and Wrexham’s collaboration marks a promising step towards transforming their region into a must-visit destination in the UK.
