Connective3 has successfully secured a partnership with BetterYou, a leader in the natural health sector.
- The agency will develop a strategic digital approach to elevate BetterYou’s market presence in vitamins and supplements.
- Connective3 plans to implement content, social, and paid media strategies for BetterYou.
- Both BetterYou and Connective3 express eagerness about the potential outcomes of this collaboration.
- This partnership aims to support BetterYou’s growth through retailer-focused strategies.
In a competitive pitch, Connective3 emerged as the preferred agency for BetterYou, a notable name in the natural health and supplements market. This collaboration marks a significant step forward in BetterYou’s efforts to enhance digital engagement and brand visibility.
Connective3 is set to spearhead a comprehensive strategy that includes content creation, effective social media engagement, and targeted paid media campaigns. The goal is to expand BetterYou’s reach and influence within the vitamins and supplements sector.
Claire Stanley-Manock, Chief Strategy Officer of Connective3, highlighted the excitement surrounding this venture, stating, “We are very excited to be helping BetterYou pivot their digital strategy to lean into a more retailer-focused approach.” This shift is anticipated to amplify BetterYou’s narrative and its market position through innovative content and social strategies.
BetterYou supplies its products to major retailers such as Holland & Barrett and Boots, in addition to its direct-to-consumer online platform. This existing framework provides a substantial foundation for Connective3’s strategic plans.
Jamie Courtnell, Digital Brand Manager at BetterYou, shared his enthusiasm about the collaboration, saying, “We’re thrilled to be working alongside Connective3 to help us achieve our digital acceleration plan.” He praised Connective3’s strategic insights showcased during the pitch, reflecting confidence in the partnership’s potential to yield favorable results.
This strategic alliance between Connective3 and BetterYou promises to revolutionize BetterYou’s digital strategy and bolster its retail presence.
