Connective3 is expanding its digital PR services in Central Europe by appointing Vera Staiger as the DACH PR Lead.
- Over the past year, the agency has boosted its international PR capabilities by hiring native speakers from Germany, France, and Spain.
- Staiger will lead efforts to grow and sustain Connective3’s client base throughout the DACH region.
- David White, Chief Growth Officer, highlighted Staiger’s dedication and potential for growth in her new role.
- Connective3’s strategic changes this year include acquiring a creative content agency and expanding its presence in the B2B sector.
In a strategic move to bolster its presence in Central Europe, Connective3 has appointed Vera Staiger as the DACH PR Lead. This role focuses on enhancing the agency’s digital PR services across Germany, Austria, and Switzerland, as well as nearby regions. Staiger brings her market expertise to Connective3, aiming to expand and manage the agency’s client portfolio in these key areas.
Over the past year, Connective3 has significantly invested in its international PR capabilities. The agency has added native speakers from Germany, France, and Spain to its team, enabling it to deliver customized campaigns across various regions. This strategic hiring approach supports Connective3’s commitment to client-specific needs and its ambition to achieve global reach.
In her new role, Staiger expressed her enthusiasm, stating, ‘I’m thrilled to step into this new role to support the growth of Connective3’s international presence. We already work with brilliant clients across multiple sectors and territories, and I’m excited to expand our portfolio in the DACH region even further by collaborating with new brands.’ Her leadership is expected to drive organic performance and foster client relationships.
David White, Connective3’s Chief Growth Officer, praised Staiger’s constant determination and passion, highlighting that her new role will further develop these qualities. ‘As an agency, we’re committed to providing development opportunities for our team. Vera has shown constant determination and passion since she joined us, and we’re excited to watch her grow and develop even further in her new role,’ he noted.
Connective3’s PR department currently employs 28 specialists. The international team collaborates on digital strategies for brands like SumUp, ifolor, and weloveholidays, particularly focusing on the DACH region. Staiger’s appointment is anticipated to enhance the agency’s client roster.
In its fifth year of operation, Connective3 has made several tactical changes. The recent acquisition of the creative content agency, Powerhouse, and the expansion of its B2B sector presence with brands such as OC&C strategy consultants and RFC: Edenred fuel card provider, are part of these changes. This approach reflects the agency’s evolving business strategy and commitment to growth.
Connective3’s appointment of Vera Staiger marks a significant step in strengthening its PR presence across Central Europe.
