Paul Nichols and Stew Wells have launched ‘Filthy,’ a creative studio integrating exceptional video production and strategic expertise.
- Combining decades of industry experience, Filthy aims to deliver cutting-edge video content that captivates audiences.
- Nichols and Wells bring their background from top agencies, having worked with major brands like BMW and Adidas.
- The duo emphasizes the need for video content to stand out in a saturated market and engage viewers effectively.
- Their approach is to blend strategic thinking with premium production to enhance brand communication.
Paul Nichols and Stew Wells, seasoned creatives from Yorkshire, have launched a new venture called ‘Filthy.’ This studio leverages their combined expertise in creative strategy and high-quality video production to create impactful content.
Nichols, who previously worked as a creative and board director at agencies like Brahm and Principles, has a rich history of crafting strategic concepts for household names such as BMW, Warburtons, and Ronseal. His experience is grounded in understanding diverse media channels and leveraging them to amplify brand narratives.
Wells, on the other hand, brings his experience from leading agencies, including IMA Global, where he was a creative director specializing in motion video. His portfolio includes work for prominent brands like Adidas, The North Face, and Red Bull, producing some of the most engaging video content in the industry.
In today’s market, the landscape has shifted drastically, with consumers inundated by numerous brand messages daily. As Nichols articulates, “consumers’ attention spans are plummeting.” Thus, Filthy seeks to counter this trend by delivering video content that not only captures attention but also holds it in a meaningful way.
Wells echoes this sentiment, highlighting the necessity for brands to “step out of their comfort zone” to produce “filthy good content.” Filthy is positioned not as a traditional agency nor a typical production house but as a hybrid that merges creativity with efficiency.
The core mission of Filthy revolves around stripping away unnecessary elements, ensuring that content reaches consumers more swiftly and effectively. By focusing on superior production quality and strategic insight, Filthy aims to “light a fire under the viewer,” making each interaction significant and memorable.
Nichols and Wells present an innovative path forward with Filthy, promising to redefine video production by blending strategy and creativity.
