David Wigglesworth has been appointed as Channel 4’s Executive Creative Director and Creative Partner of 4creative.
- He will join 4creative from his previous role at Grey London, bringing extensive experience from notable companies.
- Wigglesworth is set to succeed Lynsey Atkin, who departed from the role last month.
- His appointment will play a significant role in maintaining the innovative spirit of Channel 4.
- Wigglesworth’s responsibilities will include overseeing creative output and driving groundbreaking work.
David Wigglesworth has officially been named the Executive Creative Director and Creative Partner of 4creative at Channel 4. This appointment marks his transition from Grey London, where he served as Executive Creative Director for the past two years. His extensive career also includes leadership positions at Sony Music, St Lukes, Mcgarrybowen, and Fallon London.
Replacing Lynsey Atkin, who vacated the position last month, Wigglesworth will take charge in the coming January. His role will not only focus on steering 4creative’s direction but also on enlivening the ‘Altogether Different’ ethos of Channel 4 across the company. His collaboration with Miketta Lane, the newly elevated Director of 4creative, will be pivotal. Together, they are expected to co-lead and expand the agency’s creative endeavors.
Wigglesworth’s commitment to creative innovation is clear from his fondness for Channel 4’s impactful programming during his youth, including ‘Hollyoaks’, ‘Beavis & Butt-head’, and ‘Brass Eye’. His statement, “Creative me (and kid me) are excited AF at this opportunity,” illustrates his enthusiasm for this new chapter of his career.
Channel 4’s Chief Marketing Officer, Katie Jackson, expressed her eagerness to see Wigglesworth’s potential realized, highlighting his innovative nature and his broad recognition at international awards, such as D&AD, Cannes, and the One Show. His reputation for challenging creative boundaries aligns perfectly with Channel 4’s ethos of producing agenda-setting work.
With the new role commencing in January, anticipation builds around Wigglesworth’s impact. His vision aims to uphold Channel 4’s reputation for revolutionary content while exploring new, creative possibilities.
David Wigglesworth’s entry into Channel 4 marks a new era of creativity and groundbreaking work for the network.
