Edison Media collaborates with Karen Millen for a captivating campaign.
- Interactive Bermondsey Street event showcases the latest Karen Millen collection.
- The campaign turns pedestrians into participants with a mirrored dress installation.
- Strategic location choice enhances engagement on Bermondsey Street.
- Social media contest offers participants a chance to win a wardrobe.
Manchester’s Edison Media kicks off its partnership with the fashion brand Karen Millen through an innovative campaign. This collaboration centers around an interactive and visually stunning installation on Bermondsey Street.
At the campaign’s core is an immersive experience designed to engage passers-by. A show-stopping party dress, framed with a mirror, allows individuals to envision themselves at the season’s best events. This creative concept turns observers into participants, blending fashion with fantasy.
Edison Media’s latest success is more than just a showcase of fashion; it seamlessly combines creativity and influence to create a memorable experience. The campaign aims to stimulate user-generated content and expand its presence across digital platforms.
While various locations were initially considered, the focus strategically settled on Bermondsey Street, known for its vibrant creativity and culture. This selective placement aligns perfectly with Karen Millen’s audience, transforming the spot into a center for engagement.
Participants who share their favorite images on social media are offered the chance to win a wardrobe. This adds an exciting element to the campaign, potentially increasing its impact and reach. Edison Media expresses this sentiment: “Through bold creativity and interactive storytelling, this campaign proves that sometimes, less truly is more. It’s not just about seeing the dress—it’s about living it.”
The campaign is a testament to the innovative collaboration between Edison Media and Karen Millen, bringing fashion and engagement together in a unique way.
