EM Code, formerly known as Code Computerlove, has undergone a significant rebranding.
- The rebrand is a result of a seven-year integration with EssenceMediacom North, a subsidiary of WPP.
- Established in 1999, the agency is known for web development, brand strategy, and digital innovation.
- The rebranding marks a shift towards AI and technological advancement.
- Founding partner and CEO Tony Foggett recently departed, influencing strategic changes.
In a bold move, Manchester’s well-regarded digital agency Code Computerlove has transitioned to a new identity as EM Code. This change marks an important phase following a comprehensive seven-year partnership with EssenceMediacom North, part of the global advertising leader WPP. This new identity promises to stay ahead of technological changes.
Founded in 1999, EM Code has consistently delivered award-winning services across web development and brand strategy, earning the trust of major clients such as the BBC, Oxfam, Asda, and Bentley. The rebranding not only brings a fresh name and logo but also introduces a strategic shift in response to evolving technological trends and market demands.
The transformation follows the departure of founding partner and CEO Tony Foggett last month. EM Code aims to continue excelling in its core offerings while expanding into new areas like AI, technological innovation, and improving customer experience. The rebranding is seen as the final step in merging the operations of the two agencies, effectively fulfilling the vision of a fully integrated service covering the entire customer journey.
Paul Cooper, COO at EssenceMediacom North, emphasized the importance of this rebranding, stating that modern brands face the challenge of managing a complex network of digital touchpoints. The emphasis has shifted towards crucial elements like retention and brand equity. The rebranding aims to tackle these challenges, enhancing capabilities in AI and customer experience to provide exceptional value to clients.
Louis Georgiou, co-founder of EM Code, reflected on the agency’s journey from the early days of the internet to the current landscape driven by AI. According to Georgiou, EM Code is set to continue offering leading services in web and app product development, customer experience, and tech innovation, embarking on an exciting chapter intended to enhance value to clients and drive growth.
The agency, alongside EssenceMediacom North, has strengthened its synergy by moving operations to a shared office at the WPP Manchester Campus in Spinningfields. This centralization aims to bolster EssenceMediacom North’s capabilities beyond traditional media, paving the way for substantial growth throughout the customer journey.
The rebranding to EM Code represents a dynamic shift in strategy and collaboration, positioning the agency for continued success in an evolving digital landscape.
