Essity has partnered with Manchester-based PR Agency One to enhance its B2B communications in the UK and Ireland.
- PR Agency One will elevate Essity’s profile, emphasizing its leadership across brands such as TENA and Bodyform.
- Essity aims to highlight its growth, market share, and commitment to sustainability in the business media.
- The partnership focuses on editorial presence in trade and business publications.
- Essity seeks to convey its corporate mission of enhancing well-being and promoting a circular society.
Essity, a global leader in personal care and hygiene products, has selected PR Agency One, a prominent Manchester-based agency, to spearhead its B2B communication efforts across the UK and Republic of Ireland. This strategic move is designed to bolster Essity’s presence in critical markets and reinforce its image as an industry and category leader.
The appointment aims to leverage PR Agency One’s expertise in business communications to enhance the visibility of Essity’s brands, which include TENA, Tork, Cushelle, and Bodyform. Gareth Lucy, Essity’s Communications Director for the UK and ROI, emphasized the importance of sharing Essity’s business achievements and sustainability goals. He stated, “Essity is in better shape than ever, and we have a great story to tell in business media.”
PR Agency One’s role will involve securing strategic editorial opportunities within trade and business circles, ensuring that Essity’s narratives of corporate strategy, commercial success, and thought leadership receive the spotlight they deserve. Stephen Sanders, the Associate Director at PR Agency One, remarked on the high-profile nature of Essity, pointing out their dedication to customer dignity and societal well-being.
Essity’s communication strategy, guided by its core values, is poised to address vital issues such as sustainability, period poverty, and the evolving demands of elderly care. The collaboration with PR Agency One will strive to resonate with audiences, portraying Essity’s substantial contributions to both individuals and the environment.
This partnership underscores Essity’s commitment to effective communication and societal impact.
