Everton FC has entered into a significant partnership with Ukrainian vodka brand, Nemiroff, marking a new chapter for both entities.
- This multi-year agreement designates Nemiroff as Everton’s Official Premium Vodka Partner.
- Nemiroff will gain exposure through pitchside LED advertising at Goodison Park.
- The partnership follows Everton’s suspension of ties with Russian sponsors in 2022.
- Both brands share a commitment to passion, tradition, and community growth.
Everton FC has solidified a strategic collaboration with Ukraine’s renowned vodka label, Nemiroff. This partnership positions Nemiroff as the Official Premium Vodka Partner of the football club, promising a series of exclusive and engaging experiences for its fans. Richard Kenyon, Everton’s Chief Commercial and Communications Officer, commented, “We are pleased to welcome Nemiroff to our growing partnership portfolio.”
As part of this collaboration, Nemiroff will receive substantial visibility via pitchside LED advertising and display on the large screens at Goodison Park. This move is expected to enhance Nemiroff’s brand presence and engagement with the vibrant Everton fan base.
In a bold stance reflecting its principles, Everton had earlier discontinued its associations with Russian companies, namely USM, Megafon, and Yota, due to geopolitical tensions over Ukraine. This decision was made in support of Everton’s Ukrainian defender, Vitalii Mykolenko.
Yuriy Sorochynskiy, CEO of Nemiroff, expressed enthusiasm about the alliance, highlighting the mutual values shared by both brands. He stated, “We are incredibly proud to partner with Everton Football Club, an institution with a rich heritage that shares our values.”
With this agreement, both Everton and Nemiroff aim to fortify their connection with the community, driven by a shared vision of evolution and prosperity. Sorochynskiy emphasized that both brands are rooted in tradition yet are forward-thinking, aspiring for excellence and growth. He added, “This partnership is a reflection of our common indomitable spirit—one that celebrates history while striving for greatness.”
The new partnership between Everton and Nemiroff highlights shared values and a commitment to community and growth.
