Fiona Laverick has taken on the role of Search Director at Outrank, a digital marketing agency in Middlesbrough.
- Laverick’s extensive expertise in digital marketing includes SEO, PPC, social media, email, and affiliate marketing.
- Previously leading the digital marketing team at Crafter’s Companion, Laverick managed strategies across multiple platforms.
- She is enthusiastic about joining Outrank, being drawn to its culture and dedication to measurable results.
- Outrank’s plans include international expansion, striving for a significant global presence.
Fiona Laverick has been appointed as the new Search Director at Middlesbrough’s Outrank, one of the UK’s leading digital marketing agencies. Her role will involve guiding all aspects of digital marketing, with a strong focus on leveraging her vast experience in SEO, PPC, social media, email, and affiliate marketing, contributing to Outrank’s ambitious growth objectives.
Laverick, who has built a remarkable career as a digital marketing expert, previously held senior roles in both in-house and agency settings. Her most recent position saw her successfully leading the digital marketing team at Crafter’s Companion. During her tenure there, she managed comprehensive strategies across various channels and spearheaded crucial website development and migration projects.
Expressing her excitement about the new role, Laverick remarked, “From my first meeting with the team at Outrank, I instantly knew this was a company I wanted to be a part of. What sets Outrank apart is its close-knit culture and commitment to delivering real, measurable results for SMEs. Its approach to growth and tailored digital strategies align perfectly with my passion for making a tangible impact.”
In her responsibilities at Outrank, Laverick will supervise the agency’s search team, aiming to align digital strategies with technical development to maximize client success. Her initiatives will focus on streamlining operations and enhancing client service, aiming to introduce best practices that support Outrank’s broader growth plans.
Stephen Robinson, Outrank’s founder, commented on the new appointment, stating, “Fiona brings a blend of technical and strategic expertise that will help grow our business. She has a genuine passion for creating strategies that drive measurable results and deepen client relationships. I’m excited to see her leadership enhance our capabilities and strengthen our position as a leader in digital marketing.”
Moreover, Outrank has outlined its plans for international expansion, with aspirations to establish operations in the USA and Middle East over the next five years. This strategic move is set to fortify their global presence, capitalizing on Laverick’s expertise to propel them towards international success.
Fiona Laverick’s appointment is a strategic step for Outrank as they aim to broaden their influence and success in digital marketing.
