Unveiling the latest marketing campaign for the zombie comedy drama, Generation Z, featuring Sue Johnston.
- This campaign includes a blend of traditional and digital media approaches.
- Channel 4 introduces a fresh narrative featuring a generational clash with a zombie twist.
- Prominent influencers engage with the theme across various social media platforms.
- An upcoming interactive exhibit will enhance viewer immersion in the campaign’s concept.
Sue Johnston stars in a pioneering campaign titled ‘Generation Z. You’re on the Menu,’ as part of 4creative’s promotional efforts for Ben Wheatley’s new show. The campaign cleverly employs a mix of media, including a ‘conceptual trail,’ where Johnston appears preparing Lewis Gribben for dinner, playing into the theme of elderly Boomer zombies developing a craving for Generation Z meat.
The marketing strategy embraces both traditional and modern approaches, with an out-of-home (OOH) poster initiative featuring cast members such as Buket Komur, Viola Prettejohn, and Jay Lycurgo. Their images appear on ornate plates in a satirical portrayal of generational tension. Influencer Fred Sirieix’s social media stunt, promoting a fictional recipe box service called ‘Flesh Kitchen,’ adds to the campaign’s inventive angle by humorously highlighting the consumption of Gen Z.
A custom Snapchat lens further engages audiences by transforming users’ faces into a culinary delight for ‘ethical zombies.’ This digital feature complements the broader campaign narrative in an interactive manner. Additionally, on October 30th and 31st, an inventive billboard in London’s Westfield shopping center will offer passersby an immersive encounter with the campaign’s narrative: boomer zombies targeting Gen Z.
Channel 4’s youth-oriented brand 4.0 will enrich the campaign with a YouTube episode where influencer Chloe Burrows executes a prank involving her mother in a faux documentary about these ‘ethical zombies.’ This content blends humor and horror, teasing the show’s themes in a light-hearted manner while maintaining audience engagement.
Andy Vasey and Dan Warner, the creative minds behind this initiative, emphasize the unique narrative angle: ‘Flesh-eating baby boomers with a taste for teenagers inspired a simple message for a younger audience.’ Their vision underscores the dramatization of generational divides through gruesome comedy.
Nic Moran, Channel 4’s head of marketing, highlights the interactive aspects and timely release around Halloween, aiming to captivate the audience’s imagination with a playful yet memorable experience. The series, available for early streaming on Channel 4’s platform, premieres on October 27th.
This campaign creatively fuses media channels to deliver a striking and humorous take on generational dynamics.
