A groundbreaking collaboration between Hatch and London FA is set to revolutionize grassroots football across London.
- Hatch has secured its role through a competitive bid to launch ‘London For All,’ a four-year strategic initiative.
- The initiative commenced with a comprehensive media rollout, accentuating its vision through strategic social media engagement.
- London FA, with its rich history and extensive reach, aims to enhance football’s impact as a cultural and social activity.
- Both Hatch and London FA are enthusiastic about the project’s potential to attract a new generation of football enthusiasts.
Hatch, a creative communications agency based in London and Leeds, has formed a strategic partnership with the London Football Association (London FA) after a successful pitch. This collaboration launches ‘London For All,’ a four-year initiative designed to amplify grassroots football throughout the capital. The initiative’s objective is to make football more accessible and engaging for all demographics across London.
The launch of the initiative was marked by a comprehensive media strategy executed by Hatch. A pivotal part of the launch was a series of symbolic events, collectively referred to as a “pass.” These events took place over 12 hours, starting at City Hall, the Mayor of London’s headquarters. Paul Bickerton, CEO of London FA, was instrumental in initiating these proceedings at the venue.
London FA boasts a rich legacy dating back to 1882. It operates over 950 clubs, comprising 5,500 teams and 70,000 registered players, including 30,000 youth players and 650 players with disabilities. The association’s mission is to foster football as a vital part of London’s social and cultural fabric.
Matt Peden, Managing Partner at Hatch, expressed that grassroots sports, especially football, resonate deeply with Hatch’s team. He conveyed enthusiasm about the initiative’s potential to connect with new football fans across the city. ‘The new brand will no doubt resonate with a new generation of football enthusiasts,’ Peden remarked, highlighting Hatch’s commitment to the project.
Paul Bickerton of London FA mentioned the culmination of months of planning and discussions with various stakeholders. These efforts align with the vision of serving London’s grassroots football community. Bickerton praised Hatch for its alignment with their strategic goals and appreciated the agency’s role in bringing their vision to life.
The alliance between Hatch and London FA symbolizes a significant step towards enhancing the grassroots football landscape in London.
