Hunter & Gather launches a major campaign to challenge established food brands, emphasizing natural ingredients and healthier living.
- The lifestyle brand collaborates with Insiders agency to create a 6-figure marketing initiative titled ‘Now We Rise’.
- This campaign focuses on out of home advertisements, questioning the use of artificial ingredients by major brands.
- Hunter & Gather seeks to educate consumers on the benefits of returning to natural, healthier living.
- The campaign features common food items like ketchup and mayonnaise, highlighting unnecessary additives.
Hunter & Gather has unveiled a significant marketing campaign, aiming to disrupt the conventional food industry giants by advocating for pure and natural ingredients. The initiative, named ‘Now We Rise’, is a collaborative effort with the creative agency Insiders, based in Edinburgh and London, designed to propel their brand forward against more established competitors.
The heart of this campaign lies in a new brand platform that aims to cut through the clutter of misinformation surrounding health and nutrition. Thom Nowell, the Marketing Director at Hunter & Gather, articulated the campaign’s objective as empowering people with the necessary tools to regain control over their health through informed choices.
The strategic advertisements prominently feature products like ketchup and mayonnaise. These ads serve to highlight the prevalent use of seed oils, refined sugars, and artificial preservatives in common food items, challenging consumers to rethink their consumption habits.
‘Now We Rise’ is not just a call to action for individuals but also a direct challenge to entrenched food industry norms. As co-founder Amy Moring expressed, Hunter & Gather positions itself as a fearless challenger, probing the legitimacy of what constitutes ‘real food’. They urge consumers and other brands alike to reconsider the frequent use of potentially harmful additives in everyday products.
The campaign is crafted to engage those seeking authentic solutions and to establish Hunter & Gather as a reliable guide in the journey towards natural living. Their mission is clear: educate the public and stand out as a voice of reason amidst a sea of quick-fix dietary solutions.
Hunter & Gather’s bold campaign sets the stage for a broader dialogue about healthier lifestyle choices and industry transparency.
