Innis & Gunn has secured a three-year partnership as the Official Beer for Edinburgh’s Christmas events, marking a significant achievement for the Scottish brewer.
- The deal establishes Innis & Gunn as the main beer provider for the Edinburgh Christmas Market and Hogmanay celebrations, held annually.
- This partnership aligns with the brewer’s recent success in becoming the official beer partner of key Scottish cultural events.
- Innis & Gunn will be offering a special ‘Winter Warmer’ drink, a Scottish twist on festive beverages, throughout the event season.
- The events are set to attract over three million attendees, enhancing the visibility and prestige of the Innis & Gunn brand.
Scottish brewer Innis & Gunn has notably secured a three-year agreement to be the Official Beer Partner for Edinburgh’s major Christmas events, such as the Edinburgh Christmas Market and Hogmanay. This deal enhances the brewer’s existing portfolio of prestigious contracts and cements its status as a leading figure in Scotland’s cultural festivities.
In Edinburgh and beyond, Innis & Gunn has become synonymous with key cultural events. The brand is already recognized as the official beer partner of the Edinburgh Festival Fringe, Royal Edinburgh Military Tattoo, Royal Highland Show, and Celtic Connections. These associations highlight the brewer’s strategic focus on embedding itself in Scotland’s cultural fabric.
Dougal Gunn Sharp, founder of Innis & Gunn, expressed the significance of this partnership, emphasizing the importance of offering a Scottish beer at such widely celebrated events. He remarked, ‘This is one of Scotland’s biggest cultural events, so it’s important that revellers can enjoy a Scottish beer. It’s a huge honor for us to again be named Official Beer Partner of what have become such key events in Edinburgh’s calendar.’
During the festive season, attendees will have the opportunity to enjoy Innis & Gunn’s unique ‘Winter Warmer’ drink. This exclusive festive beverage infuses Innis & Gunn Original Beer with premium Speyside blended malt scotch whisky, spices, and orange zest, presenting a distinctly Scottish alternative to traditional mulled wine. Gunn Sharp noted the drink offers a delicious and warming experience that connects Scottish beer and whisky traditions.
Edinburgh’s Christmas and Hogmanay events, running from November 15, 2024, to January 4, 2025, are expected to draw over three million visitors. Major attractions include The LNER Big Wheel, funfair attractions in Princes Street Gardens, and diverse events during Hogmanay, such as the Concert in the Gardens and the renowned Street Party featuring live music and fireworks.
Innis & Gunn’s recent success at The World Beer Awards underscores its brewing excellence. The brand’s Lager Beer won Gold in both the Country and Taste Categories, while The Original claimed Silver in Taste. This recognition further solidifies Innis & Gunn’s reputation as a significant player in the brewing industry.
Innis & Gunn’s partnership with Edinburgh’s festive events highlights its strategic engagement with Scottish cultural celebrations.
