The year 2024 marked significant achievements for ITV, with notable successes across various formats.
- ITV’s drama ‘Mr Bates vs The Post Office’ stood out as the top drama, captivating audiences with its true story.
- The 1% Club emerged as the most popular quiz show, capturing the interest of millions.
- ITV’s election debate featuring Sunak and Starmer set a viewership record for current affairs.
- Coronation Street maintained its status as the leading soap opera on television.
In 2024, ITV celebrated substantial triumphs across its programming, garnering high viewerships and critical acclaim. Mr Bates v The Post Office topped the charts as the year’s biggest drama, drawing audiences into the compelling real-life narrative of Alan Bates, a postmaster from Conwy, North Wales. The follow-up documentary, Mr Bates vs the Post Office: The Real Story, became the largest commercial factual program, attracting 5.1 million viewers.
ITV’s game show, The 1% Club, captured the nation’s attention, achieving a peak viewership of 6.3 million, making it the most-watched quiz show in a decade. This engaging format was produced at dock10 studio.
ITV’s commitment to current affairs was demonstrated when 5.4 million viewers tuned in to the election debate Sunak v Starmer: The ITV Debate, hosted by Julie Etchingham. This broadcast garnered the largest audience for a current affairs program on any channel in 2024.
Coronation Street continued to reign as the top soap on television, consistently drawing an average of 4.4 million viewers, affirming its enduring popularity.
Kevin Lygo, ITV’s Managing Director of Media and Entertainment, emphasized their focus on delivering diverse content that resonates with audiences, stating, “At ITV, we’re squarely focused on making what matters to our audiences…thanks to the talented producers and companies we work with, I’m delighted that ITV’s shows have come out on top with audiences, in 2024.”
Notably, the biggest sports event viewership of the year was recorded during England’s victory over the Netherlands in the Euros semi-final, which was watched by a staggering 21.6 million people.
ITV’s achievements in 2024 reflect its ability to deliver diverse and engaging content that captivates a broad audience.
