Journey Further has unveiled significant enhancements to the Salient marketing platform.
- The new features aim to refine PPC campaign management and provide deeper insights.
- Their ‘Search Excellence’ tool introduces advanced real-time tracking and A/B testing.
- ‘Location Optimiser’ focuses on maximizing ROI with automated bidding and geo-targeted insights.
- A ‘Trends Monitor’ integrates Google and TikTok data to anticipate market shifts.
Journey Further has introduced notable updates to its Salient marketing platform, targeting improved decision-making and operational efficiency. The platform is designed to aid marketers in optimizing strategies across various channels, allowing for data-driven decisions that enhance consumer value through focused areas such as opportunity, audience, and impact.
The introduction of the ‘Search Excellence’ feature marks a pivotal advancement in PPC campaign management. This tool empowers users with real-time performance tracking, instant identification of issues, and a rich database for A/B testing. Such capabilities are set to elevate transparency and quality oversight in account management, ultimately leading to sharper insights and more informed decisions on a daily basis.
Designed specifically for brands aiming for impactful results, the ‘Location Optimiser’ feature streamlines operations with tools for real-time inventory management and automated bidding. It provides geo-targeted insights aimed at maximizing return on investment (ROI) and enhancing data-driven decision-making processes.
Another addition is the ‘Trends Monitor,’ which pulls data from platforms like Google and TikTok. This feature helps businesses identify trending topics and adapt swiftly to seasonal demand changes, allowing for strategic targeting and planning ahead of competitors.
Testimonials from industry leaders highlight the platform’s effectiveness. Hazel Clark from Boots Hearingcare noted significant improvements in digital marketing efficiency and customer reach, while Will Morris from Virgin Money praised the user-friendly nature of the platform’s features. Furthermore, the platform’s innovative approach has attracted numerous high-profile clients and fostered rapid company growth, evidenced by a considerable increase in revenue and expansion of specialist teams across global offices, as shared by marketing director Sasha Shennikov.
The Salient platform by Journey Further represents a forward-thinking approach to marketing, leveraging technology to deliver strategic advantages.
